Personalizing persuasive technologies can increase their efficiency and potentially leads to sustained behavioral change. Building on the success of the 2017 workshop which witnessed 12 peer-reviewed paper presentations, one keynote presentation, and over 40 participants from over 15 different countries, this year’s workshop aims to advance the research area even further by addressing outstanding challenges and opportunities identified during 2016 and 2017 workshops and developing new focus areas for the field. The workshop aims to connect a diverse group of researchers and practitioners interested in personalization and tailoring of persuasive technologies. Attendees are encouraged to share their experiences, ideas, discuss key challenges facing the area, and discuss how to move the field forward. The workshop will cover broad areas of personalization and tailoring, including but not limited to personalization models, computational personalization, design and evaluation methods, and personalized persuasive technologies. We welcome submissions and ideas from any domain of persuasive technology and HCI including, but not limited to health, sustainability, games, safety and security, marketing, eCommerce, entertainment, and education. Workshop papers and ideas will be archived online to be accessible to the general public.

The workshop will consist of a keynote speaker, presentations of accepted papers, small group interaction, and a closing plenary discussion.

The workshop will be held in conjunction with Persuasive Technology 2018, the 12th International Conference on Persuasive Technologies.

Important Dates

  • Feb 2, 2018: Submissions deadline
  • March 16, 2018: Acceptance notification
  • March 26, 2018: Camera-ready version due
  • April 17, 2018: Workshop

Position Papers

Participants are invited to submit:

  • position papers(2–4 pages)
  • work-in-progress papers(2–6 pages)
  • full research papers(6-12 pages)

Page limits exclude bibliography. The submissions have to be formatted according to the Springer LNCS format. Submissions do not need to be blinded.

Please submit your papers via easy chair:

Workshop Organizers