We are happy to announce that 12 papers have been accepted for presentation at the Personalizing Persuasive Technologies Workshop 2018. You can access the full proceedings.

See detailed presentation schedule below.

Keynote Speaker:


Dr. Vassileva is a Professor at the Computer Science Department at the University of Saskatchewan. Her background is in AI in Education, User Modeling, Multi-Agent Systems, and Social Computing. Together with her students,  she has been developing since 2001 methods for encouraging participation in “serious” online communities that were very successful and present early examples of gamification and generally, persuasive technologies.  Research developed in the MADMUC lab on motivation approaches, incentive mechanisms, and trust and reputation management systems has been applied in the context of educational and workplace online communities and has resulted in over 250 publications. She held the NSERC/Cameco Prairie Chair for Women in Science and Engineering between 2005 and 2011.

Detailed Presentation Schedule

Schedule Paper Presenter
9:00 – 9:30 Welcome and Introduction All attendees
9:30-10:30 Keynote Presentation – Julita Vassileva Julita Vassileva
10:40-11:00 User Trust Graph: A Model to Measure Trustworthiness  Ali Arya, Michael Hine, Amirsam Khataei Amirsam Khataei

Understanding Low Review Ratings in Online Communities. A Personality Based Approach – Ifeoma Adaji, Kiemute Oyibo, and Julita Vassileva

Ifeoma Adaji
11:40-12:00 How to not be Annoying: Adjusting Persuasive Interventions Intensity when Nudging for Sustainable Travel Choices – Evangelia Anagnostopoulou, Efthimios Bothos, Babis Magoutas, Gregoris Mentzas, and Agnis Stibe Evangelia Anagnostopoulou

The Influence of Cognitive Ability on the Susceptibility to Persuasive Strategies – Aisha Muhammad Abdullahi, Kiemute Oyibo, and Rita Orji

Kiemute Oyibo

Lunch Break

Main Hall
12:40 – 1:00 Towards Customizing Gameful Systems by Gameful Design Elements – Gustavo F. Tondello and Lennart E. Nacke Gustavo F. Tondello
1:10-1:30 STD PONG: A Personalized Persuasive Game for Risky Sexual Behaviour Change in Afric – Chinenye Ndulue and Rita Orji Chinenye Ndulue
1:40 – 2:00

Personalizing Virtual Experiences: Metrics for Persuasive Prototypes  Rachel Ralph, Andy Wynden, Matt Richardson, Merrick Paquin-Mannington, Julian Levy, Eric Dahl, Aldyn Chwelos, Tania Lado Insua, Derek Jacoby, Yvonne Coady, Larry Bafia, Emily Burt, JongJik Kim, William Parkinson

Yvonne Coady
2:10 – 2:30 Personalized Persuasion for Promoting Students’ Engagement and Learning – Fidelia A. Orji, Julita Vassileva, and Jim Greer Fidelia A. Orji
2:40 – 3:00

E-Commerce Personalization in Africa: A Comparative Analysis of Jumia and Konga – Makuochi Nkwo, Rita Orji, Joshua Nwokeji, and Chinenye Ndulue

Chinenye Ndulue
3:10 – 3:30

The Susceptibility of Africans to Persuasive Strategies: A Case Study of Nigeria – Kiemute Oyibo, Ifeoma Adaji, Rita Orji and Julita Vassileva

Kiemute Oyibo
3:40 – 4:00 Shopper Types and The Influence of Persuasive Strategies in E-Commerce – Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva Ifeoma Adaji
4:10 – 4:30

Measuring the Influence of a Persuasive Application to Promote Physical Activity – Md Sanaul Haque, Minna Isomursu, Maarit Kangas, Timo Jämsä

Md Sanaul Haque
4:40 – 5:00 Discussions and Closing Remarks